Privacy Policy

Make up for ever online store (the “Application”) and/or makeupforeverid (the "Website") is published and maintained by L Beauty Pte. Ltd., with offices located at 12 Taiseng Street #05-01, Luxasia Building, Singapore 534118.
This Privacy policy ("Privacy Policy") describes our policies regarding the collection, use and disclosure of personal information obtained from you online (whether via computer or mobile device), in store, by telephone or at our MAKE UP FOR EVER Academy locations. By “Personal Information” we mean information that is connected to your name. This may include things like your e-mail address, mailing address, birthday or telephone number, when those piece of information are stored with your name. it may also include credit card and other payment information, demographic information or other information that may identify you as an individual or allow online or offline contact with you as an individual.

We may interact with you on third party sites where we post content or invite your feedback, such as Facebook or Twitter. This Privacy Policy does not cover the information that you submit on those other websites, even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter or YouTube, that information is governed by the privacy policies of these third party websites and not this Privacy Policy.



Depending on how you use the Sites or engage in the other services described below, we may ask you to share Personal Information with us. MAKE UP FOR EVER will ask you for information, including some Personal Information, if you use one of several services.

Type of Service with Examples of Personal Information Collected:
o Signing up for email blasts, catalogs, Academy information and mailers to get information about new products, events, tips, our Academy and more: Name, email address, mailing address and optional information regarding preferences and interests ;
o Registering on our Website: Name, email address, and beauty profile information ;
o Making a purchase on our Website: Name, credit card number, billing address and phone number ;
o Entering Sweepstakes, contests and surveys: Name, email address, and other information as required by the particular Sweepstakes, contests or survey ;
o Submitting Ratings/Reviews: Name, email address, and beauty profile information
o In store communications: Name, email address, phone number and optional information regarding product preferences ;
o Applying for a Backstage Card (for professional customers): Complete contact information as well as information regarding professional services you offer including your website URL, portfolio images and other relevant content to support your professional status ;
o Birthday program: Name, email address and birth day, month and year ;
o Applying for MAKE UP FOR EVER Loyalty Program: Name, email address, mailing address, phone number, birth day, month and year ;
o Enrolling at the MAKE UP FOR EVER Academy: Name, email address, mailing address and telephone number ;
o Enrolling in the MAKE UP FOR EVER Alumni Network: Name, email address and option information regarding work experience




We will use the Personal Information you provide to us, for example, to respond to your requests and to provide you with our product and service offerings. We may also use your Personal Information to maintain our internal record keeping, track your purchase history, and contact your for account and promotional purposes. In addition, we may send you notices (for example, in the form of e-mails, mailings, and the like), and otherwise correspond with you, about products, services, companies and events, sponsored by us and others, that we think might interest you. We also may analyze user behavior as a measure of interest in, and use of, our Website and e-mails, both on an individual basis and in the aggregate. Finally, we may use your Personal Information for other legitimate business purposes, including to detect and prevent fraud, to collect amounts owing to us and to maintain our business records.

You may opt out of receiving communications from us by following the instructions in the Right to Opt Out section below. You can also amend your contact information by following the instructions below.


CORPORATE AFFILIATES We may share certain Personal Information with our affiliates who have services, products and offers that we think might be of interest to you. You can elect not to receive communications from our affiliates by following the instructions in the Right to Opt Out section below. You may opt out of receiving communications from us by following the instructions in the Right to Opt Out section below. You can also amend your contact information by following the instructions below.


While MAKE UP FOR EVER will take reasonable precautions to protect the security and integrity of Personal Information, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.
We do maintain physical, electronic and procedural safeguards to protect your personal information.
We use industry-standard Secure Sockets Layer ("SSL") authentication for online transactions made on our site. SSL authentication and encryption of the information that you send to us over the Internet helps protect your online transaction information from third party interception.
We never display your full credit card number once it has been entered. We will only reveal the last four digits of your credit card for verification purposes.
Unfortunately, despite our efforts, there is always a risk that third parties may unlawfully intercept transmissions. This reality is true of all Internet use. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk. We will not be liable for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.
If you contact Us by e-mail or through a "contact us" link or similar feature on our Website, you should be aware that your transmission might not be secure. A third party could view information you send by these methods in transit.
If you choose to become a registered user, you are responsible for maintaining the strict confidentiality of your account password, and you shall be responsible for any access to or use of the Website by you or any person or entity using your password, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee or agent. You agree to (a) immediately notify MAKE UP FOR EVER of any unauthorized use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session (especially if you are using a public computer or a shared computer). It is your responsibility to control the dissemination and use of your password, control access to and use of your account, and notify MAKE UP FOR EVER when you desire to cancel your account. We are not responsible or liable for any loss or damage arising from your failure to comply with this provision.
In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, We would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. You consent to our use of e-mail as a means of such notification.


You may have the right to "opt out" of certain of our uses of your Personal Information. If you would like to opt out of receiving promotional emails from us, please follow the unsubscribe instructions located at the bottom of each email. If you would like to opt out of receiving direct mail or telephone marketing calls from us, or if you prefer that we not share your Personal Information with third parties for marketing purposes, please contact us or go to your account page and change your email and marketing preferences at any time.
We are not responsible for notices that are not labeled or sent improperly, or do not have complete information. We will process your request within 30 days of the date we receive your request, but you may, in the meantime, receive previously scheduled emails, mail or calls from us. We will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such date following your request. In these cases, please contact that entity directly. Once you have opted out, you do not need to do so again. Please note that MAKE UP FOR EVER may still use your Personal Information (and may share your information with our service providers) to provide you with services, including sending you administrative and transaction-related emails, relating to your online shopping needs and your other activity on the Website.
You can opt out of some, but not all, online behavioral based advertising by clicking


MAKE UP FOR EVER reserves the right to change or update this Privacy Policy, or any other of our policies or practices, at any time, and will notify users of this Website by posting such changed or updated Privacy Policy on this page. Any changes or updates will be effective immediately upon posting to this Website. Under certain circumstances, We may also elect to notify you of changes or updates to our Privacy Policy by other means, such as posting a notice on the front page of our Website or by sending you an e-mail. We also will note the effective date of the latest version at the end of this Privacy Policy. You should review our Privacy Policy periodically so that you keep up-to-date on our most current practices.