BRAND STORY

 PHILOSOPHY

MAKE UP FOR EVER is a collective of makeup artists co-creating high-performance products and services. Through our artistry we inspire and empower people to unleash their personal edge.

CO-CREATED WITH PROS

Dany

Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits.

Education and transmission are at the core of our mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the MAKE UP FOR EVER Academies, with 1300 graduates each year, are the bedrock of a unique and strong relationship with makeup artists. The diversity of the talents, the creativity, artistry and sharing savoir-faire are at the heart of the brand. We are inspired ourselves by our makeup artists and we thrive to inspire people.

MAKE UP FOR EVER is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it.

At MAKE UP FOR EVER, we are a team, we are your team and everyone is welcome.

OUR STORY

Dany

Dany Sanz, former Fine Arts student, founded MAKE UP FOR EVER in 1984 to address the unmet needs of makeup artists. In the 80’s the makeup universe was lacking creativity with very few products available and a limited number of shades. Dany decided first to transpose the Fine Arts palette into a makeup palette. She started developing highly pigmented and high-performance formulas, coupled with tailor made tools and brushes. A true revolution in the world of makeup: a creative and innovative brand with products designed for everyone.

Dany Sanz was a pioneer in the beauty industry and has been teaching techniques of makeup for the past 40 years inspiring generations of makeup artists. Her legacy lives on. Today MAKE UP FOR EVER is a collective of makeup artists with no less than 1800 pros throughout the world who share their expertise and transmit a creative vision to everybody.

MAKE UP FOR EVER has been part of the world leader luxury group LVMH since 1999. MAKE UP FOR EVER is distributed in over 60 countries and has more than 3200 points of sale around the world.