Discover MUFE - MAKE UP FOR EVER INDONESIA

Our Story

Dany Sanz, a former student at Ecole des Beaux-Arts, created the MAKE UP FOR EVER brand in 1984 to meet the needs of makeup artists.

In the 80’s the makeup universe was lacking creativity with very few products available and a limited number of shades. Dany decided first to transpose the Fine Arts palette into a makeup palette. She started developing highly pigmented and high-performance formulas, coupled with tailor made tools and brushes. A true revolution in the world of makeup: a creative and innovative brand with products designed for everyone.

Education and transmission are at the core of the brand’s mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the MAKE UP FOR EVER Academies. 1300 students graduate each year, they are the bedrock of a unique and strong relationship with makeup artists. Merging talent, promoting artistry and sharing savoir-faire are at the heart of the brand.

At MAKE UP FOR EVER, we are passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it.

We are a team, we are your team and everyone is welcome.

“Products are serious, but makeup remains a game. I wanted to create a universe of freedom by imagining infinite colors with high technology with simple products for an ultra-long-lasting result. I wanted makeup to become a source of inspiration, a real field of possibilities.”

- Dany Sanz, Founder of MAKE UP FOR EVER